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Curious about OLED TVs? Dive into what experts say about whether OLED's stunning blacks and vibrant colors are worth the price, or if alternative technologies like QLED and Mini-LED offer a better value for your home.

Is OLED Worth It or Overrated? Here’s What Experts Say

A Guide to the Best from LG, Sony and Samsung

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If you&rsquo;re in the market for a new TV, you're in luck &ndash; there's never been a better time to buy one. Both the major flat panel technologies &ndash; <a href="https://www.abtvaustin.com/catalog/oled-tv">OLED</a> and <a href="https://www.abtvaustin.com/catalog/led-tv">LED</a> &ndash; are mature and far down the cost curve, with affordability like never before. So, if you want a large TV with incredible picture quality, you have fantastic choices.
With all the choice, how do you pick a TV? We&rsquo;ll make one thing clear in this guide: You can&rsquo;t go wrong with any of the models we will mention here. All of these will deliver superb brightness, clarity, and contrast. Nevertheless, there are some subtle differences across technologies and vendors, and one may be better for you depending on what you watch.
Ready to see how to narrow down your choices for your perfect new TV? A&amp;B TV, Austin&rsquo;s own <a href="https://www.abtvaustin.com/residential-solutions/dedicated-home-theater">home theater store</a>, can help you choose. Just keep reading.
<a href="https://www.abtvaustin.com/blog/A-Look-at-the-Best-4K-LED-TVs-from-Samsung-and-Sony">SEE ALSO: A Look at the Best 4K LED TVs from Samsung and Sony</a>

<h1>OLED TVs</h1>
OLED TVs are known for superb picture quality and doing just about everything well. One point to note is the available screen sizes. While LG has recently released the new 88-inch OLED panel, the price jump from the 77-inch sizes is very significant. OLED panels are now very affordable in 55, 65, and 77-inch sizes.
Why would you choose OLED? If you watch many movies or high-quality shows with HDR, OLED image quality is hard to beat. It starts with the self-lighting pixels that require no backlight, which deliver the inky black levels that you want for many dark scenes in films. Add to that amazing color reproduction, lightning-fast panel response rates, good viewing angles, and excellent contrast ratios, and you have a winner on many fronts. Where might you not go with OLED? The best LED sets - like the ones we mention here &ndash; can have overall better brightness. So, for a brightly lit room or just one where you like to watch with plenty of lighting, an LED set might be a better choice.
Two names are at the pinnacle of OLED TV technology &ndash;&nbsp;<a href="https://www.abtvaustin.com/our-brands">Sony and LG</a>. Sony showed the world the first OLED TV back in 2007, and LG was the first major vendor to heavily invest in refining the technology. Today, both use OLED in their high-end models that feature superlative performance. Sony&rsquo;s A8H and A9G models feature the industry's best picture processing with their X1 Ultimate processor, which lets them push the state of the art in image quality. Their intelligent Object-based Super Resolution detects individual objects in the picture and enhances color and detail for incredibly lifelike images. Sony even has a Netflix mode that adjusts the image to what the directors see on their studio monitors, so you get pictures the way the directors intended on your screen.
LG has been the go-to name in OLED TVs for years. Their <a href="https://www.abtvaustin.com/catalog/oled-tv?manufacturer=29">CX and GX series</a> have consistently won awards for picture quality, although they now have renewed competition from Sony. LG sets feature all the benefits of OLED panels, along with their OLED Motion Pro, which will make all your action films, sports, and gaming smooth and artifact-free. LG adds Dolby Vision for the ultimate HDR and Dolby Vision IQ to adjust the picture for ambient room lighting.
Choosing between Sony and LG for an OLED TV will be difficult - you will not find fault with either company&rsquo;s models, and the feature sets are comparable. It may come down to styling and interface, as Sony uses Android TV and LG uses WebOS. Both systems are easy to operate and feature all the streaming apps you will likely want. The good news is that you can come to our Austin showroom and see these models for yourself!
&nbsp;
<h1>LED TVs</h1>
At the top of the heap in LED TVs, you also find Sony and Samsung with their excellent QLED technology. Here there is a slight variation in how each company approaches an LED TV. Samsung has invested heavily in QLED technology, which adds a layer in the panel with energy reactive nanoparticles that filter light in a way that produces highly saturated color. QLED is also known for very high brightness, which is a boon for brightly lit rooms.
Why might you go with LED vs. OLED? First, there is a price difference. OLED still commands a premium over LED in comparable models. Second, 85-inch LED panels are widely available and significantly less expensive than the new 88-inch OLED sets. Third, for some brightly lit rooms, an LED set from Sony or Samsung might be a better choice for everyday TV watching like cable, streaming, and non-film sources.
Starting with Sony, The <a href="https://blog.abtvaustin.com/index.php/item/the-sony-x950g-series-the-sweet-spot-in-the-sony-tv-lineup">Sony X900/950</a> Series is the high end of Sony's 4K LED range. Sony has refined LED technology to deliver exceptional picture quality. They have done this with intelligent processing and artificial intelligence to provide image quality that rivals OLED in some aspects. Sony's processing can make non-HDR source material look like HDR with eye-popping contrast, and their motion processing will make any fast action look smooth. Sony applies additional processing cleverness and enhanced backlight control to improve viewing angles, an area where most LED TVs do not excel.&nbsp;
The <a href="https://blog.abtvaustin.com/index.php/category/samsung-q80-series">Samsung Q80</a> and Q90 models represent the best of the company&rsquo;s QLED TVs. As is the case with top of the line TVs, you will find most features match the Sony sets. Powerful processing from the Quantum Processor 4K expertly controls backlight performance and HDR processing for the best color and contrast. Intelligent Mode goes beyond picture control for environmental adaptation, adjusting brightness, volume, and audio tone to optimize for room conditions. One unique design element is the Invisible Connection that uses a high bandwidth fiber optic cable to enable you to offload connections from the panel &ndash; including the power cable &ndash; to a box that you can place in furniture or elsewhere, resulting in perfectly flush wall mounting. Samsung also pioneered the TV as a frame for ever-changing wall art, and these models even offer an option to subscribe to a service that turns your black flat-panel into gorgeous high-resolution art on your wall.
How do you choose between Samsung and Sony? You may want to consider color and brightness, as <a href="https://blog.abtvaustin.com/index.php/item/samsung-qled-tv-why-it-s-a-game-changer?category_id=73">Samsung QLED TVs</a> are both very bright and very color-saturated. Some might prefer this, and others might prefer Sony&rsquo;s more natural images. Either will deliver incredible viewing for most any material. It&rsquo;s best to compare them in our showroom!
 

You simply cannot make a mistake with any of these TVs. &nbsp;Visit our showroom for the best holiday prices right now, <a href="https://www.abtvaustin.com/contacts">contact us here</a>, or call us today at (512) 454-4534 for more information and expert advice. We look forward to hearing from you!

The Best OLED vs. the Best LED TVs – Which Is Right for You?

Treat Yourself to the Best with Special Holiday Prices

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If you're looking for the best LED TV sets on the market, Sony and Samsung belong at the top of your list. Samsung is the world's largest TV manufacturer, and with their massive scale and presence, they are an innovator in several technology spaces of the modern TV. Sony is one of the most respected <a href="https://www.abtvaustin.com/residential-solutions/home-audio">audio</a> and <a href="https://www.abtvaustin.com/residential-solutions/home-video">video</a> brands in the world, with a long list of innovations that establishes them at the first tier of the consumer electronics world.
Both of these manufacturers are not only known for their innovation and design in TVs, but their models also rank among the best in reliability and longevity, assuring your TV investment continues to pay entertainment dividends for years.&nbsp; If you are looking for a new 4K LED TV for your Austin, TX home and want the best, keep reading to learn more about the top-ranked Sony and <a href="https://blog.abtvaustin.com/index.php/category/samsung-q900-series">Samsung TVs</a>.
<a href="https://www.abtvaustin.com/blog/5-Reasons-Why-Samsungs-Q90-Series-Belongs-on-Your-TV-Shortlist">SEE ALSO: 5 Reasons Why Samsung&rsquo;s Q90 Series Belongs on Your TV Shortlist</a>
<h1>Samsung Q80 and Q90 Series</h1>
One of Samsung&rsquo;s great innovations in TV is <a href="https://blog.abtvaustin.com/index.php/category/samsung">QLED technology</a>. Samsung&rsquo;s proprietary take on LED adds a special filter to the panel with energy-reactive nanoparticles that filter light to produce highly saturated colors. Coupled with the full-array backlight in the Q80 and Q90, the result is a very bright panel &ndash; as high as 1600 nits &ndash; that accurately reproduces a wide color gamut that hits almost 100% of the DCI-P3 standard.
Aside from incredible color and brightness, Samsung QLED panels offer an unexpected bonus not often found with LED sets &ndash;&nbsp;wide viewing angles. If you want all your friends to have a good view of the game, Samsung QLED models are a great choice. The company employs a special coating that enables it, helped by the uniform color and brightness of the QLED technology.
The <a href="https://blog.abtvaustin.com/index.php/category/samsung-q80-series">Samsung Q80</a> and Q90 models feature powerful processing, a critical component of any modern high-performance TV. The Quantum Processor 4K expertly controls backlight performance and HDR processing for the best color and contrast. Two of the differences between the Q80 and Q90 lie in the backlight zones and HDR processing, with the Q90R offering more backlight zones and brightness, which boost HDR processing from the HDR 12X to HDR 16X level for higher contrast and detail.&nbsp;
Both TVs throw in all of Samsung's best TV features. Intelligent Mode can adjust brightness, volume, and audio tone according to changing room conditions for optimal viewing and listening. The Invisible Connection uses a high bandwidth fiber optic cable to enable you to offload connections from the panel &ndash; including the power cable &ndash; to a box that you can place in furniture or elsewhere, resulting in perfectly flush wall mounting. Samsung's unique interactive background and art images turn your flat panel into art to blend in with its surroundings. There's more, but you may have to visit our showroom to see the rest!
<h1>Sony X900/X950 Series</h1>
The <a href="https://blog.abtvaustin.com/index.php/item/the-sony-x950g-series-the-sweet-spot-in-the-sony-tv-lineup">Sony X900/X950</a> Series represents the best of Sony's 4K LCD range. True to Sony form, they incorporate refinement and innovation that sets their picture quality apart. It starts with the X1 4K HDR Processor, which incorporates artificial intelligence to analyze the content and enhance detail, color, and brightness for stunning images. Sony's X-Wide Angle offers good off-axis viewing angles by clever backlight control that ensures the same color balance across various viewing angles. Sony's highly regarded processing prowess also makes non-HDR content look like HDR, so you get an improved picture with even ordinary content. Sony's X-Motion processing also smooths motion blur, so fast-action sports, movie effects, and gaming all look incredible, especially with the largest screen sizes.
Of course, as the best in the <a href="https://blog.abtvaustin.com/index.php/category/sony-master-series">Sony 4K lineup</a>, the X900 and X950 come loaded with features. HDMI eARC support lets the TV pass through uncompressed audio including Dolby Atmos to a connected soundbar or AV receiver from the TV's streaming apps. Speaking of sound, Sony's unique Acoustic Multi-Audio uses rear-mounted tweeters and special processing to make sound emanate from the part of the scene where you would expect it. The Android TV smart system features all the streaming apps you could want &ndash;&nbsp;including HBO Max &ndash;&nbsp;and supports both Chromecast and Airplay for effortless streaming of pictures and videos from your personal devices. Add compatibility with Amazon Alexa, Google Assistant, and Apple Homekit for smart voice search and control, and there&rsquo;s almost nothing the X900 and X950 can&rsquo;t do. The X950 steps up processing with the X1 Ultimate and more advanced HDR processing, as well as a bit sleeker design.

 
Both the Samsung Q80/Q90 and Sony X900/X950 represent some of the <a href="https://www.abtvaustin.com/blog/Step-Up-to-the-Hyper-Realism-of-8K-with-Samsung-and-Sony-TVs">best LED TVs</a> you can buy. Visit our showroom now for the best holiday prices, <a href="https://www.abtvaustin.com/contacts">contact us here</a>, or call us today at (512) 454-4534 for more information and expert advice. We look forward to hearing from you!
&nbsp;

A Look at the Best 4K LED TVs from Samsung and Sony

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Perhaps you&rsquo;ve been patiently waiting. Your beloved Pioneer plasma TV of many years has served you well, but it&rsquo;s time for an upgrade. And you know the <a href="https://blog.abtvaustin.com/index.php/item/experience-one-billion-pixels-with-lg-oled-smart-tvs">OLED TVs</a> are the spiritual successor to plasma, with their inky blacks, superb color reproduction, and excellent motion handling.
There's only one problem &ndash; OLED TVs have never been bargains. Their fantastic performance has always cost a premium over LED TVs. But we have good news &ndash; there's never been a better time to buy an OLED TV. OLED technology continues to ride the cost curve downward and is more competitive than it&rsquo;s ever been with high-end LED TVs. Price should not deter you from checking out the latest OLED models from Sony and LG. In fact, A&amp;B TV has started holiday pricing early for 2020, so you don&rsquo;t have to wait for Black Friday for the best pricing in Austin on LG and <a href="https://blog.abtvaustin.com/index.php/category/sony-tvs">Sony TVs</a>! Keep reading to learn more about which might be the best model for you.
<a href="https://www.abtvaustin.com/blog/3-Ways-Sony-4K-TVs-Stand-Apart-from-the-Pack">SEE ALSO: 3 Ways Sony 4K TVs Stand Apart from the Pack</a>
<h1>Sony A9G and A8H Series</h1>
Sony offers two model ranges in their OLED line: the <a href="https://www.abtvaustin.com/search/sony+a9G">A9G</a> and the <a href="https://www.abtvaustin.com/search/sony+a8H">A8H</a>. The A9G is the range-topper and comes in 55, 65, and 77-inch models. The A8H is offered in 55 and 65-inch panels.
Both models share Sony's top TV technology features. Processing power is king in modern digital photography and image reproduction, and Sony has the industry's best. The X1 Ultimate processor in both the A8H and A9G is the company's best, and it powers a wide array of features that optimize color and contrast for incredibly lifelike pictures. The X1 is the same processor that powers <a href="https://www.abtvaustin.com/blog/Step-Up-to-the-Hyper-Realism-of-8K-with-Samsung-and-Sony-TVs">Sony 8K TVs</a> too. The A9G adds additional intelligent processing with Object-based Super Resolution, detecting individual objects in the picture to enhance detail for an image that looks three-dimensional. The A9G, befitting <a href="https://blog.abtvaustin.com/index.php/item/the-future-of-tv-is-here-discover-the-sony-master-series">Sony&rsquo;s Master Series</a> top-of-the-line status, also includes Pixel Contrast Booster to improve color contrast with high luminance.&nbsp;
The common features are almost too long to list. Notable innovations include Sony&rsquo;s Acoustic Surface Audio, which cleverly turns the ultra-thin screen into a speaker for better sound than you could expect from an impossibly thin TV. In the A9G, you can even use the TV as a minimalist center speaker in your front stage surround sound system. The Android TV smart system is fast and fluid thanks to a powerful processor and plentiful memory, and the TVs are compatible with Alexa, Google Home, and Apple Homekit for flexible smart control. The smart remote can control your game boxes, Ultra HD Blu-ray, and soundbars. Built-in Chromecast and Apple Airplay2 support lets you enjoy practically anything from a smartphone, computer, or tablet on your big OLED screen. Connect a Bluetooth headphone and watch TV in the bedroom while your partner sleeps. Both Sony TVs offer a top-tier TV watching experience for movies, shows, sports, and your own high-resolution video memories.
<h1>LG CX and GX Series</h1>
While Sony was the first to introduce <a href="https://blog.abtvaustin.com/index.php/item/see-how-good-television-can-be-oled">OLED technology</a> in 2007, it was LG that jumped in to invest heavily in the technology to underpin their premium TVs. As a result, LG has had years of experience refining their OLED TVs. For 2020, LG offers the CX Series and the top-of-the-line <a href="https://blog.abtvaustin.com/index.php/item/looking-for-the-sexiest-thinnest-oled-tv?category_id=86">GX Gallery Series</a>, both featuring all the advantages of OLED in black levels, color, contrast, and excellent motion response, with the GX adding advanced processing and features.
LG is no slouch when it comes to TV processing. The latest Alpha 9 Gen 3 processor expertly controls color, contrast, and motion, and its artificial intelligence-powered upscaling engine makes all content look sharp and detailed on the 4K panel. These OLED sets are also excellent for gaming, with ALLM (Auto Low Latency Mode) and variable refresh rate for lightning-fast response in action games. The 120Hz panels with OLED Motion Pro make sports, gaming, and action films buttery smooth with no judder.
The LG sets support all major HDR formats including Dolby Vision, and Dolby Vision IQ will adjust the picture brightness for ambient light for the best color and contrast. The AI Picture Pro is similar to Sony&rsquo;s processing for intelligently enhancing detail, and Filmmaker Mode makes movies appear the way the director intended with natural color performance. The GX Series adds a wall mounting kit to hang the TV flush to the wall, so your ultra-thin panel can look like a work of art.
LG TVs are powered by their award-winning WebOS smart TV platform, and the unique magic remote blends the best of buttons and mouse type features to make it intuitive to navigate. LG's ThinQ platform integrates smart voice control right into the sets, and they also now have Apple Airplay2 and Homekit support. The LG OLED sets also support Dolby Atmos and can pass a full Atmos surround sound signal to your soundbar or AV receiver for immersive sound.


 
If you&rsquo;ve been waiting for the ultimate TV upgrade, you cannot go wrong with either LG or Sony OLED TVs. Visit our Austin showroom for the best holiday prices, <a href="https://www.abtvaustin.com/contacts">contact us here</a>, or call us today at (512) 454-4534 for more information and expert advice. We look forward to hearing from you!
&nbsp;

Why It’s the Perfect Time to Upgrade to an OLED TV with Sony and LG

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The Best OLED vs. the Best LED TVs – Which Is Right for You?

A Look at the Best 4K LED TVs from Samsung and Sony

Why It’s the Perfect Time to Upgrade to an OLED TV with Sony and LG

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